graffiti

#FollowYourGroove

The new campaign features NS1 Graffiti, dedicated to the six most vibrant cities in the world: Milan, London, Miami, Paris, Los Angeles and New York City.
Six artists have interpreted the claim of the NS1 campaign

graffiti

MILAN: #FollowYourGroove hits Milan with the unique creative direction of Alessandro Chersovani, who combines art and phrases through spontaneous sentences that inspire his followers to express themselves in a simple and natural way.
Discover the model inspired by Milan.

LONDON: #FollowYourGroove hits London with the unique creative direction of Jasmin Kaur Sehra, a freelance illustrator and designer who’s passionate about identity, empowerment, self-love and positivity.
Discover the model inspired by London.

MIAMI: #FollowYourGroove hits Miami with the unique creative direction of Reyna Noriega, a visual artist, author and educator who paints powerful art that inspires people to recognize themselves.
Discover the model inspired by Miami.

PARIS: #FollowYourGroove hits Paris with the unique creative direction of Ianis Soteras, a lettering and typography artist who aims to give a visual meaning to every phrase.
Discover the model inspired by Paris.

NEW YORK: #FollowYourGroove hits New York with the unique creative direction of Timothy Goodman, who loves to express himself through powerful art in all types of spaces, from walls and buildings
to books and clothing.
Discover the model inspired by New York.

LOS ANGELES: #FollowYourGroove hits Los Angeles with the unique creative direction of Danni Fisher-Shin, who has a passion for drawing powerful women in vibrant and colourful scenes, that reflect an endless range of cultures and personalities.
Discover the model inspired by Los Angeles.

The new NS1 Graffiti sneakers pay tribute to individuality and free expression, celebrated through the claim #FollowYourGroove.
Available online and
in selected boutiques.

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